Lagom Design

The Jewel of the Road

Establishing a transportation company from the ground up is a formidable challenge, one that Rapid KC has embraced with determination. As a multifaceted intermodal logistics company, Rapid KC seamlessly integrates import/export services, fumigation, transloading, and brokerage under one roof. When they approached Lagom Design, their goal was to create a brand identity that clearly communicated their comprehensive and efficient process.

Inspired by their commitment to clarity and client services, we developed a brand that embodies these qualities through a distinctive jewel icon, symbolizing their crystal-clear communications and streamlined operations. The two-tone letterforms, reminiscent of polished chrome, reflect the sleek and modern nature of their services. The result is a cohesive and striking brand identity that Rapid KC proudly stands behind.

Evolution Over Revolution

Smith & Boucher, an MEP engineering firm, urgently needed a refreshed brand, as their existing assets dated back to the early 2000s. Their logo appeared outdated, and its colors were challenging to reproduce. Lagom Design embarked on an in-depth exploration of the company’s rich 50-year history to find authentic inspiration.

We unearthed a timeless Bauhaus-like ligature from the 1980s and seamlessly paired it with modern typography. Adding a touch of history, we incorporated a quirky ampersand from the company’s earliest documents. The result included a refined color palette featuring slate grey and energetic orange, embodying both sophistication and dynamism.

Collaborating closely with Smith & Boucher’s principals, we developed stationery, graphics, and templates that are not only visually stunning but also easy for their team to implement. The new brand now reflects Smith & Boucher’s storied past while projecting a vibrant, contemporary image.

75 Years-Old and Brand New

Van Osdol, a 75-year-old law firm, initiated a name change that led to a comprehensive rebrand. They entrusted Lagom Design to create a new brand identity that honors their legacy while projecting a thoroughly modern image.

Inspired by the simplified name, we designed a streamlined logo that embodies both seriousness and innovation. This new visual identity reflects the firm’s commitment to top-tier legal services.

The result is a cohesive, powerful brand that reinforces Van Osdol’s position as a leader in the legal industry, poised for future success. This project exemplifies our ability to blend tradition with modernity, creating a brand that resonates with the firm’s history and future ambitions.

Revitalizing The River Market

The River Market Community Association, a group of business leaders and residents of Kansas City’s original neighborhood, wanted a comprehensive refresh of their branding to better represent their vibrant community. They turned to Lagom Design to rejuvenate their logo and website, capturing the unique essence of this beloved area.

Drawing inspiration from the distinct street grid, set at an angle from the rest of downtown, and the eclectic personality of its residents and businesses, we crafted a brand identity that reflects the dynamic spirit of the River Market. Our design approach celebrated the neighborhood’s rich history while infusing modern elements.

The flexible logo and branding embody the character and charm of the River Market. This comprehensive redesign not only enhances the association’s ability to communicate with its audience but also solidifies the River Market’s standing as a vibrant and essential part of Kansas City. Our work ensures that the refreshed branding will resonate with both longtime residents and newcomers, celebrating the past while looking forward to the future.